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  • Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
    Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination

    The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.

    Price: 29.99 £ | Shipping*: 0.00 £
  • Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination
    Using Creativity and Data in Marketing : Unlocking Creative Value with Insight and Imagination

    The availability of data analytics has turned the marketing world upside down, but data is only part of the picture.The ability to take the data and blend it with creative thinking is now an essential skill for any marketer looking to create truly impactful campaigns. Creative Marketing in a Data Driven Age is a practical approach to how you can transform quantitative data into groundbreaking creative strategies.It features original research, encapsulating insights from in-depth interviews with senior global marketers at the forefront of this evolution from brands such as MARS, Diageo, Bose, P&G and Boots.They share firsthand experiences and lessons on harnessing data to drive creativity, offering readers an exclusive look into successful data-informed campaigns. Designed to challenge conventional marketing and advertising wisdom, the book delves into emerging theories and practices, charting a course through unexplored aspects of data-driven creativity.From how to practically interpret data, to taking that creative leap from insights to ideas, this book equips marketers with the tools to create more resonant and effective campaigns in a data-rich world.

    Price: 97.00 £ | Shipping*: 0.00 £
  • Data Sketches : A journey of imagination, exploration, and beautiful data visualizations
    Data Sketches : A journey of imagination, exploration, and beautiful data visualizations

    In Data Sketches, Nadieh Bremer and Shirley Wu document the deeply creative process behind 24 unique data visualization projects, and they combine this with powerful technical insights which reveal the mindset behind coding creatively.Exploring 12 different themes – from the Olympics to Presidents & Royals and from Movies to Myths & Legends – each pair of visualizations explores different technologies and forms, blurring the boundary between visualization as an exploratory tool and an artform in its own right.This beautiful book provides an intimate, behind-the-scenes account of all 24 projects and shares the authors’ personal notes and drafts every step of the way. The book features:Detailed information on data gathering, sketching, and coding data visualizations for the web, with screenshots of works-in-progress and reproductions from the authors’ notebooksNever-before-published technical write-ups, with beginner-friendly explanations of core data visualization conceptsPractical lessons based on the data and design challenges overcome during each projectFull-color pages, showcasing all 24 final data visualizationsThis book is perfect for anyone interested or working in data visualization and information design, and especially those who want to take their work to the next level and are inspired by unique and compelling data-driven storytelling.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Data Sketches : A journey of imagination, exploration, and beautiful data visualizations
    Data Sketches : A journey of imagination, exploration, and beautiful data visualizations

    In Data Sketches, Nadieh Bremer and Shirley Wu document the deeply creative process behind 24 unique data visualization projects, and they combine this with powerful technical insights which reveal the mindset behind coding creatively.Exploring 12 different themes – from the Olympics to Presidents & Royals and from Movies to Myths & Legends – each pair of visualizations explores different technologies and forms, blurring the boundary between visualization as an exploratory tool and an artform in its own right.This beautiful book provides an intimate, behind-the-scenes account of all 24 projects and shares the authors’ personal notes and drafts every step of the way. The book features:Detailed information on data gathering, sketching, and coding data visualizations for the web, with screenshots of works-in-progress and reproductions from the authors’ notebooksNever-before-published technical write-ups, with beginner-friendly explanations of core data visualization conceptsPractical lessons based on the data and design challenges overcome during each projectFull-color pages, showcasing all 24 final data visualizationsThis book is perfect for anyone interested or working in data visualization and information design, and especially those who want to take their work to the next level and are inspired by unique and compelling data-driven storytelling.

    Price: 105.00 £ | Shipping*: 0.00 £
  • What is the difference between creativity and imagination?

    Creativity is the ability to bring something new into existence, whether it be a product, idea, or solution. It involves the process of generating original and valuable ideas. Imagination, on the other hand, is the ability to form mental images, sensations, and concepts that are not present in one's immediate surroundings. It is the capacity to visualize and conceptualize things that may not exist in reality. In essence, creativity involves the application of imagination to produce something tangible and valuable.

  • How can one develop visual imagination or creativity?

    One can develop visual imagination or creativity by practicing observation and mindfulness. Taking the time to really see and appreciate the world around us can help to develop a deeper understanding of visual elements and how they can be used creatively. Engaging in activities such as drawing, painting, photography, or even just doodling can also help to exercise and expand visual imagination. Additionally, seeking inspiration from other artists and exposing oneself to a variety of visual stimuli can help to spark creativity and imagination.

  • Is the imagination or creativity increased in people with emotional instability?

    Emotional instability can both hinder and enhance imagination and creativity in individuals. On one hand, emotional instability can lead to heightened sensitivity and a rich inner world, which can fuel creativity and imaginative thinking. On the other hand, emotional instability can also lead to cognitive and emotional overwhelm, which may hinder the ability to focus and channel creative energy. It's important to note that the relationship between emotional instability and creativity is complex and can vary greatly from person to person.

  • Do active mobile data consume data volume?

    Yes, active mobile data does consume data volume. When your mobile data is turned on and you are using apps, browsing the internet, streaming videos, or downloading files, data is being consumed from your data plan. It is important to monitor your data usage to avoid exceeding your data limit and potentially incurring extra charges from your mobile service provider.

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  • Art, Creativity and Imagination in Social Work Practices
    Art, Creativity and Imagination in Social Work Practices

    Harnessing the inspiration available from the arts and the imagination brings to life sensitive and effective social work practice.Workers feel most satisfied while service users and communities are more likely to benefit when creative thinking can be applied to practice dilemmas.Drawing on contributions from Canada, England and Utrecht this book illustrates the transforming effect of creatively applied thinking to social problems.The first part of the book considers how use of the self can be enhanced by analytic reflection and application to difficulties facing individuals and communities.The second part shows psychodynamic theory to be a valuable aid when thinking about issues faced by social workers facing threats and accusations, therapeutic work with children and restorative youth justice.The third part of the book considers the implications of working with the arts in community settings – an ex-mining community in North West England, the Tate Gallery in London and the ‘cultural capital’ of Liverpool.Taken as a whole these chapters combine to inspire and provoke thought of how the arts and the imagination can be used creativity to help service users confronted by problems with living and the workers who attempt to get alongside them to think about these. This book was published as a special issue of the Journal of Social Work Practice.

    Price: 42.99 £ | Shipping*: 0.00 £
  • Art Magick Cards : An Inspiration Deck for Creativity
    Art Magick Cards : An Inspiration Deck for Creativity

    The Art Magick Cards are a new card deck from illustrator and art witch Molly Roberts, and are the perfect inspiration tool to kickstart creativity and imbue an art witch practice with the magic of colour.Perfect for all art witches, whether experienced or aspiring, this deck helps you to unlock your creative potential and enter a state of magical flow. Inspired by the colour spectrum, the deck is made up of 45 cards arranged by the five elements: Earth, Air, Water, Fire and Ether.Users can let intuition be their guide in choosing a card, revealing to themselves what creative practice might suit their needs at that time, or seek out a specific card or practice to bolster and boost their mood.Feeling like your creative light is a little dim? A sunrise-bright fire card will remind you to set your intentions!Need some space to think? An air card the colour of the sky at dusk will remind you to trust your intuition. The deck is accompanied by a 16 page booklet that explores the power of colour and the way we can bring it into our lives and magickal practice, as well as introducing the concepts that underpin the deck, and suggested ways to use it.Rooted firmly in the belief that we are all capable of creating beautiful art, this deck will help users to discover that natural gift, and in doing so, unleash their own magick on the world.

    Price: 14.99 £ | Shipping*: 3.99 £
  • Implementing Data Mesh : Design, Build, and Implement Data Contracts, Data Products and Data Mesh
    Implementing Data Mesh : Design, Build, and Implement Data Contracts, Data Products and Data Mesh

    As data continues to grow and become more complex, organizations seek innovative solutions to manage their data effectively.Data Mesh is one solution that provides a new approach to managing data in complex organizations.This practical guide offers step-by-step guidance on how to implement data mesh in your organization. In this book, Jean-Georges Perrin and Eric Broda focus on the key components of data mesh and provide practical advice supported by code.You'll explore a simple and intuitive process for identifying key data mesh components and data products, and learn about a consistent set of interfaces and access methods that make data products easy to consume.This approach ensures that your data products are easily accessible and the data mesh ecosystem is easy to navigate.With this book, you'll learn how to:Identify, define, and build data products that interoperate within an enterprise data mesh Build a data mesh fabric that binds data products together Build and deploy data products in a data mesh Establish the organizational structure to operate data products, data platforms, and data fabric Learn an innovative architecture that brings data products and data fabric together into the data mesh

    Price: 63.99 £ | Shipping*: 0.00 £
  • The Age of Data : Embracing Algorithms in Art & Design
    The Age of Data : Embracing Algorithms in Art & Design


    Price: 59.95 £ | Shipping*: 0.00 £
  • Do activated mobile data consume data volume?

    Yes, activated mobile data does consume data volume. When mobile data is turned on, it allows your device to connect to the internet using your cellular network, and any data used during this connection will be deducted from your data plan. Activities such as browsing the web, streaming videos, or using apps that require an internet connection will all consume data volume when mobile data is activated. It's important to monitor your data usage to avoid exceeding your plan's limits and incurring additional charges.

  • What are master data and transactional data?

    Master data refers to the core data entities of an organization, such as customer, product, employee, and supplier information. This data is typically static and does not change frequently. Master data is used as a reference point for transactional data. On the other hand, transactional data refers to the detailed records of day-to-day business activities, such as sales orders, purchase orders, invoices, and payments. This data is dynamic and changes frequently as business transactions occur. Transactional data is used to track and record the specific activities and events within an organization.

  • How does the Bible serve as inspiration for art?

    The Bible serves as inspiration for art in various ways. Its stories, characters, and themes have been depicted in countless paintings, sculptures, and other forms of visual art. The moral and spiritual teachings found in the Bible have also inspired artists to create works that convey these messages to the audience. Additionally, the Bible's rich symbolism and imagery have provided artists with a wealth of material to draw from, allowing them to create powerful and evocative pieces that resonate with viewers on a deep level. Overall, the Bible's profound influence on Western culture and its timeless themes continue to inspire artists to create meaningful and impactful works of art.

  • What can one do if they have lost their creativity and have no inspiration?

    If someone has lost their creativity and has no inspiration, they can try a few things to reignite their creative spark. One option is to take a break and engage in activities that they enjoy, such as going for a walk, reading a book, or listening to music. They can also try exploring new experiences, visiting new places, or trying out new hobbies to stimulate their mind. Additionally, seeking inspiration from other sources, such as art, nature, or conversations with others, can help to jumpstart their creativity. Finally, setting aside dedicated time for creative pursuits and practicing regularly can also help to rebuild their creative energy.

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